V MONSTER TRUCK
VFrucor
To launch The Big V (V’s new 500ml can) we created an urban myth about a threeton, 1500 horsepower, supercharged monster truck with a four-metre Big V can on its roof. And here’s the kicker - It’s remote controlled. On top of viral, online, blog and television media, we also placed the monster truck in public places around New Zealand, to reinforce the sense that it was real.
