The King Is Coming

We found out that the WHOPPER was only the number three selling burger at Burger King New Zealand. As the quintisential BK burger we wanted to make it number one - as it is in the rest of the world. There was only one person we trusted with this job, so we brought The King over from Miami to get it done. We established his mission and gave fans snippets of his determined journey here. Once he arrived, he appeared in TV spots promoting the WHOPPER.

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