We’re very proud that Campaign Asia just named us their Creative Agency of the Year for 2016! http://www.campaignasia.com/article/agency-of-the-year-2016-winners-australia-new-zealand/431911
A new annual show, the D&AD Impact Awards, held in New York City, see’s Colenso BBDO collect their first White Pencil awarded to Brewtroleum for Environmental Sustainability.
D&AD Impact is the result of a partnership between D&AD and Advertising Week. The show aims to celebrate transformative and creative ideas which contribute towards a better and more sustainable future.
Pictured: Andre Sallowicz (left) and Simon Vicars proudly accepting Colenso’s first White Pencil.
After a three month exchange to Colenso BBDO in 2014, Senior Art Director Andre Sallowicz has returned to work permanently at the Auckland agency. Sallowicz comes highly awarded from AlmapBBDO, where he spent five years working on VW, Pedigree, Havaianas, and Getty Images, among other clients. In his short stint at Colenso he helped to conceptualise DB Export ‘Brewtroleum’, alongside Matt Lawson, Brett Colliver and Simon Vicars.
“Colenso has a huge reputation around the world for doing ideas that seem impossible and I could taste that in my first time here. So the invitation to come back and work with Simon, an outstanding copywriter, was perfect. I’m looking forward to working with Wortho, this great team and the best clients in New Zealand”, says Sallowicz.
Says Chief Creative Officer Nick Worthington,
“South America produces world-class Art Directors, and Andre is definitely one of them. We’re excited to have him back, and excited to have him working with Simon. They’re clever guys who consistently make the best work in the world. We have high expectations”
Sallowicz took home 19 Cannes Lions this year (including 10 gold and the Outdoor Grand Prix) for his work on DB Export ‘Brewtroleum’ and Getty’s ‘Infinite possibilities’ campaign. He partners Simon Vicars who himself has over 30 Cannes Lions and was recently named AWARD Creative of the Year for the second time.
Colenso BBDO/Proximity has significantly enhanced its strategic offering with the appointment of Mylene Ong.Lured from the head of strategy role at BBH Shanghai, her appointment completes a revitalisation of the strategic planning offering at College Hill that has seen the team grow to a dozen planners with a diverse skill set that spans today’s strategic requirements of a creative agency.Ong has nearly 20 years of experience at some of the world’s top agencies including BBH, JWT New York, M&C Saatchi and TBWA and has directed strategy for major brands including IKEA, Lynx, Smirnoff and Nestle.
Says Ong: “People have told me that when choosing jobs, I need to consider my trade-off carefully. So when a rare opportunity came along to work in one of the best agencies in the world and raise my family in a beautiful country like New Zealand, the choice was clear. There was simply no trade-off for me.”Says Scott Coldham, managing director at Colenso BBDO: “Mylene brings a new world view to our agency with vast experience in multiple, demanding markets. She’s the most culturally inquisitive thinker I’ve come across, with a really strong, broad planning pedigree – and her time with Sir John Hegarty has clearly taken its toll, with her resounding belief in the power of creativity.”Planning is a vital part of our business. Our clients are looking to us to provide them with world-class strategic and creative thinking that will give them a competitive advantage. It’s no longer just about communications strategy, rather how brands can build better relationships with their consumers. So to be able to add a strategist of Mylene’s experience and talent to our team is a major coup.”
Colenso BBDO has been ranked as the 6th most creative agency in the World in Directory magazine’s annual Big Won rankings. In the individual rankings, Colenso’s Creative Chairman Nick Worthington, was named as the 5th best Chief Creative Officer. This ranking sees Colenso return to the top ten once again.
Contagious Magazine announced their ‘Contagious Pioneers 2016’ with Colenso BBDO being named their number one agency in the world. In their words the list recognises the “best and bravest agencies” in the world and was created to hero those that consistently set the standard for excellence and innovation in marketing.
Scott Coldham, Colenso Managing Director, says “To be recognised by a publication with the objective and increasingly high standards of Contagious, and to be in the company of the agencies we are – is truly humbling. Doing great work across the breadth of both our client base, and in a variety of disciplines is what we strive for, so this result is really rewarding for the team.”
Colenso has managed to lure well known creative Dave Brady back to New Zealand and to 100 College Hill as a Creative Director after a four year stint in Australia where he was Head of Art at Whybin/TBWA. All up Dave has over 20 years experience at both start-up and major network agencies in London, New Zealand and Australia and has collected over 70 local and international awards.
Whilst in Australia Dave was involved in numerous new business wins and helped to create award-winning campaigns for NRMA and the ANZ (to name a few). Prior to heading to Australia Dave was responsible for many award-winning campaigns as Creative Director and Head of Art at DDB New Zealand and before that as Group Head at FCB New Zealand.
But it was Colenso’s reputation for consistent high performance and unexpected work that drew Dave back to New Zealand.
“I’ve had a fruitful time in Australia and have learned so much but it’s great being back in NZ. Over the past few years I’ve been fortunate enough to work with some of the most talented people in the industry and I’m really looking forward to continuing that streak at Colenso. Nick and the team have a fantastic reputation worldwide. They’re consistently performing at the highest level and are renowned for creating original, refreshing and unexpected work for their clients.”
Nick Garrett, Colenso’s CEO says, “We are always on the look out for great creative talent, and we attract some great people from around the world, but it’s especially sweet when you can get someone like Dave with serious international credentials to return to New Zealand, it great for us and great for the industry as a whole. We know he’s going do an amazing job for our clients and to keep great Kiwi creative work on the map.”
For further information or to arrange a chat with Dave please contact:
Paul Gunn – Colenso BBDO 027 440 9964 / paul.gunn@colensobbdo.co.nz
It was a record night for New Zealand agencies at this year’s D&AD awards in London with a standout moment of the night for Colenso BBDO/Proximity, when K9FM became the first ever New Zealand campaign to win a highly coveted Black Pencil, one of only 5 awarded globally this year.
Not only is this Black Pencil a first for New Zealand, it is also the first time any brand in the Mars portfolio has won this accolade in the 53 year history of the awards – the first Black Pencil that has been awarded in the Radio category in 32 years.
The awards, held today in London, are a celebration of the finest in design and advertising and are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. This year’s awards saw the most amount of Pencils won in D&AD history with 847 handed out across five levels -Black, Yellow, Graphite, Wood and White.
New Zealand agencies did exceptionally well, with Colenso enjoying their most successful year ever. As well as winning Black & Two Yellow Pencils for K9FM, they also won three Graphite Pencils (the D&AD equivalent of a silver) for NZBCF ‘Breast Cream’, Tip-Top ‘Back to Nature’ and K9FM. They also picked up two Wooden Pencils (Bronze) for BNZ ‘$HRED’ and another for K9FM.
Colenso’s creative chairman Nick Worthington was thrilled with the result saying, “D&AD is one of the toughest and most respected creative institutions in the world, where product design, industrial design, graphic design and advertising all rub shoulders. To be acknowledged as amongst the best creative work in the world across four clients is amazing, and obviously it’s beyond special to win a Black Pencil for our brilliant Mars clients. It’s a great acknowledgement that the kiwi creative spirit is alive and well.”
Colenso BBDO has significantly boosted its digital firepower after luring Gavin Becker from New York to head up the digital, innovation and technology offering at 100 College Hill.
Gavin has an extensive background as a digital and innovation strategist with 18 years experience in his field. Most recently Gavin was the Managing Partner at Made by Many in New York, developing digital products and services spanning e-commerce, mobile and customer experience. Prior to this Gavin was part of the Global Brand Strategy team at Twitter creating one of a kind Twitter-led experiences for blue chip brands including live streaming concerts for Pepsi, broadcast premieres for Fox, and commerce solutions for American Express. Gavin has also worked at a number of world-renowned digital agencies including AKQA, Ogilvy and RappDigital.
Scott Coldham, General Manager at Colenso, explained why Gavin is such a key hire for the agency.
“Having thought leadership in this space is integral to bettering our strategic thinking and creative product. Gavin is a brilliant hire – he’ll bring experience, inspiration and a fresh, international perspective to our agency and our clients. He’s a bloody nice bloke, too.”
Likewise, it was Colenso’s work that was the major draw card for Gavin.
“There are very few agencies delivering both groundbreaking and effective creative solutions to business and marketing challenges as consistently, or as elegantly, as Colenso. The results – and accolades – speak for themselves. It’s an honour to join this hyper-talented team and to continue to push boundaries for some of the most ambitious brands in the world.”
After an extensive search Colenso BBDO has appointed Rachel Morgan as International Group Business Director to lead Fonterra’s domestic and global business – this includes Fonterra Brands New Zealand and a rapidly growing portfolio of international projects led from New Zealand.
Originally from the UK Rachel has a fantastic track record, having worked her way up the agency ranks after originally starting out client side. After roles at McCann Erickson and Ogilvy, Rachel moved to Leo Burnett London to work on the P&G account where her talent ultimately led to her taking up the role of Global Brand Agency Leader for one of P&G’s major hair care brands, based in Hong Kong. This role involved leading creative, planning and account teams across Greater China, South East Asia, the Middle East and Latin America.
Nick Garrett, CEO at Colenso BBDO, said, “As the scale of the work we’re doing domestically and abroad for Fonterra has grown so has our need for an exceptional person to lead the business – and Rachel fits the bill perfectly. Not only is she extremely talented but she backs this up with a proven track record of driving complex multinational integrated campaigns that deliver incredible results. To say we are thrilled to have her as part of the Colenso team would be an understatement.”
Rachel said, “I’m incredibly excited to move to Colenso and be part of a team who are consistently delivering world class work on the global stage. The accolades and awards speak for themselves, but it was the culture of the agency and the vision of the exec team to showcase New Zealand creative talent throughout Asia and beyond, that brought me to Auckland. I mean… who wouldn’t want to work for the smartest creative agency in the world, in one of the most beautiful countries in the world?”