This year, a small town in South France saw 12,000 creative, technology, marketing professionals and brand owners representing some of the world’s largest and most influential companies descend on its beaches and formidable Palais.
Since 1954, Cannes Lions has celebrated the most coveted creative work from around the world, often recognised as “the ultimate achievement in creativity.” This year was no different.
With 32,372 entries from 90 countries entered into 26 categories, the chances of winning a Cannes Lion in 2018 was slim. In fact, less than a third of a percent of all entries won a lion.
Over the course of the week, Colenso BBDO were humbled and ecstatic to pick up 2 Gold Lions, 1 Silver Lion, 4 Bronze Lions and 7 Shortlists.
To be the only agency in New Zealand to win a Gold Lion, contributing to BBDO Worldwide’s “Network of the Year” and Omnicom’s “Holding Company of the Year” titles, was a phenomenal achievement.
Levi Slavin, Chief Creative Officer at Colenso BBDO, had this to say to Stop Press: “We are absolutely thrilled with the Cannes result this year. It’s so gratifying to have two separate campaigns for the same client win gold. Cannes has been, and will remain, one of the key industry benchmarks for creativity and effectiveness. We will be celebrating on our side of the world accordingly.”
Please see below for the full breakdown of results:
GOLD for Pedigree SelfieSTIX in Mobile
GOLD for Pedigree The Child Replacement Programme in Creative Effectiveness
SILVER for Pedigree SelfieSTIX in Mobile
BRONZE for Pedigree SelfieSTIX in Mobile
BRONZE for Pedigree SelfieSTIX in Design
BRONZE for Pedigree SelfieSTIX in Brand Experience & Activation
BRONZE for Pedigree The Child Replacement Programme in Health & Wellness