Car insurance isn’t compulsory in New Zealand. And the cost of getting insured as a young person is huge, so most either don’t consider it, or don’t take it out. So we created AMI Young Drivers insurance, the first policy that gave young drivers the benefit of the doubt.

A 30” TV spot, out of home, radio and print told young drivers that we don’t expect them pull burnouts, txt and drive, or stuff up every parallel park. Instead, we assured them that AMI is the insurance company that treats young drivers, like good drivers.