For three weeks “Money is Good” and “Money is Bad” statements appeared around New Zealand including two unbranded films on television and cinema.

These films featured the same actor walking down the same street, delivering the same lines, with the same cast. But one is in daylight highlighting the positive uses of money, the other at night showing money as an evil force.

We then revealed BNZ’s involvement with outdoor, press and a 90 second film that cleverly intercut the “good” and “bad” tease films to resolve with “Money is neither good nor bad, it’s what you do with it.”