Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. To help desperate cat owners spend some quality face-to-face time with their snobby cats, we launched DINE Creamy Treats; individual, hand-fed portions of cat food.The campaign launched with film, airing online and on TV, and was supported by OOH, print, digital and an innovative sampling approach – Cat Scanner. This mobile web app uses cutting-edge in-camera object-detection to detect snobby cats, before sending a voucher for DINE Creamy Treats, reconnecting cats and owners across the country.