How do you help men drink more beer when the ladies in their lives are telling them to drink less? You turn drinking beer into the most romantic thing a guy can do.

Export 33 is a delicious, low carb beer. Because it’s low carb, we set out to convince women that every time a man drinks Export 33, he was drinking it for her. Through a clever use of things that women like and some twisted logic, we were able to convince the ladies of New Zealand that their men weren’t just going out to drink. They were going to think. About them.

DB Export. Let nothing come between a man and a great beer.