Collaborating with renowned NZ graffiti artist Kairau Bradley, aka Haser, Mountain Dew has taken street art to the next level – busting it off the wall and into 3D space.
Using the latest motion capture technology, Kairau’s movements were tracked as he created a piece of three-dimensional street art. 3D artists and a construction team then turned his concept into reality.
A TVC captured Kairau and his crew dropping the massive sculpture in a downtown alleyway.
Online, the technology was recreated so fans can make 3D street art themselves and drop it anywhere in the world on Google Street view.