New World, a NZ supermarket chain with 138 stores, wanted to bring about a fresh change to collectibles. Little Garden was a six-week promotion that saw New World give away over 8 million 100% biodegradable seedling pots.

They got kids off their smartphones, laptops and TV’s to learn about how fresh produce is made. While consumers loved to grow them, New World’s sales grew by 6.5% during the promotion too.