Did you know, you can’t have a beer, without a planet? It’s true. DB Export has a history of saving the entire world to give the simple act of having a beer a higher purpose. That’s why when it came time to put ink to paper on a new press campaign, DB Export chose to skip the paper and save the lives of hundreds of innocent trees in the process. Consisting of three innovative ‘full-page’ executions, this newspaper campaign – printed on radio waves, carries a message of hope, and beer, to all mankind.