The 2016 SweeTango PR campaign for The Yummy Fruit Company creates content via an official Guinness World Records attempt and implements this title into various campaign elements.

A teasing Save The Date media kit sent to influencers and key editors of the NZ lifestyle and food media landscape encouraged interest about the event. The former ‘NZ BACHERLOR’ signed up as brand ambassador, executing radio ads, posting on various private and public social media accounts about the event, executed the actual attempt on Feb 29th supported by press releases, social media videos, recipes, interviews and an ongoing supermarket activation. With TV3 live onsite the official Guinness World Records attempt was screened nationwide whils becoming an actual Guinness World Records title: The loudest crunch of an apple.