1_I'd Fight For It

2_I'd Die For It

Michael Hill, a New Zealand Jeweler, recently expanded into Australia, Canada and America. This was their first global campaign, launching their positioning; We’re for love.

In Sept 2014 we asked 1200 people in New York about Love and what they would do for it. The people we spoke to, the images we captured and the stories we were told created our entire campaign and made us all cry. Real people, real stories, all street-cast and shot over 6 days in NYC.

3_I'd Turn For It

5_I'd Thrill For it

7_I'd Cheat For It

4_I'd Lie For It

6_I'd Change For It

8_I'd Wait For It