PEDIGREE’s brand purpose is to feed the good. And nowhere needs more good than social media. Unfortunately, social holds a lot of badness for the humans who live it every day. Bad topics, bad people and bad discussions.
PEDIGREE DentaStix Studios is designed to feed the good back into social media – by offsetting all the bad with loads of doggy goodness.
The platform uses cutting-edge intuitive technology to create new and fun ways for people to capture unique content of their dog and share it on their social media accounts through three tools. Each tool encourages users to purchase more Pedigree DentaStix treats within the app environment.