To demonstrate Visa mobile payments, we created the most successful failed reality show: Urban Survivalist.
It stranded a celebrity in the urban jungle with no wallet to test his survival skills. But knowing audiences love watching a reality show ‘train-wreck’ we made Visa mobile payments wreck the show entirely. It’s not often that a product is so good that it ruins its launch campaign, but it did, spectacularly.
Watch unwilling contestant Ronny Chieng, as he escapes a hapless reality show crew, and not only survives but succeeds effortlessly because they forget to take his mobile, loaded with Visa.