Research shows that ice cream causes neurological changes that make us feel good. Or, as New Zealand’s most popular ice cream maker likes to say, Feel Tip Top. 

 So we thought, when people Feel Tip Top, they’d be more likely to say ‘yes’. So we created Yes Sticks. A way to ask someone for something by harnessing the positive effects of ice cream. People’s questions were printed on specially made sticks that were revealed once the ice cream was finished and the person being asked was Feeling Tip Top