Colenso BBDO has been announced as Agency of the Year at the APAC region’s most celebrated creative festival, Spikes Asia Festival of Creativity.

And for the sixth year in a row, BBDO Worldwide were ranked Network of the Year, with 10 agencies winning 66 Spikes.

The Singapore-hosted festival saw Colenso BBDO return as the only agency in New Zealand with a Grand Prix Spike, this year in the Music category for their I’m Drinking It For You work with DB Breweries. The agency also picked up 3 Gold, 4 Silver, 8 Bronze and one of four Creative Effectiveness Spikes, across 8 campaigns for DB Breweries, Spark, Skinny, Pedigree and Puppo.

It’s the first time in Spikes Asia history that an agency has taken home the Agency of the Year title twice.

Scott Coldham, Managing Director, says, “It’s tough to compete with the region’s most elite agencies every year. Coming home with the Agency of the Year title is a true celebration of the creative thinking here in New Zealand – and as a collective of agencies from NZ, we certainly punched above our weight on the regional stage. And for Colenso to achieve Agency of the Year with work from 5 clients across 8 campaigns is testament to the breadth of work we’re doing and we’re really proud of the result”.

On March 8th at Auckland’s historical Shed 10, the AXIS Awards were held with 650 industry professionals in attendance to celebrate the industry’s best creative work from the past year.

Agency of the Year was awarded to Colenso BBDO, retaining the title for the third consecutive year.

Colenso BBDO picked up 24 silvers across the board and then multiple Golds for DB with Beer Bottle and Sand  in Promo & Activation, in Campaign for Promo & Activation.  Mars NZ with Pedigree’s Selfie StiX won Gold in Digital & Interactive’s Mobile category, plus Pedigree’s Child Replacement Programme won several golds in Magazine Campaign, in Promo & Activation, and then swept up a fiercely challenged Integrated Gold and then went on to win a Grand Prix.

The crowning glory on the night was seeing Nick Worthington honoured with the “Lifetime Achievement Award” for his contribution to the New Zealand advertising and creative community.

Fonterra Brands NZ proudly took home Client of the Year.

For more information and the full list of winners click http://commscouncil.nz/news/2018-axis-awards-winners/

Contagious, a globally respected, independent company, seeks to inspire marketing excellence.

The London-based editorial team dissect the insight and strategy behind the Top 1% of global campaigns, trends, brands and technologies and features the work on their online platform and physical publication – which is then used by agencies and clients as best practice the world over.

The Contagious Pioneers List is compiled annually from a rigorous analysis of the work featured on the Contagious I/O platform and this year ranks Colenso BBDO as the #1 agency in the world.

Driven by their globally acclaimed breadth of work, Colenso takes the top spot over other creative powerhouses like Wieden+Kennedy Portland, BBH London and David in Miami.

This year’s ranking also sees fellow Omnicom companies AlmapBBDO (#3), BBDO New York (#4) and CHE Proximity (#5) excel in the list of 10.

Alex Jenkins, Editorial Director at Contagious, mentions, “There is no shortcut to becoming a Contagious Pioneer agency other than consistently producing exceptional work for your clients. To be producing work that is regularly featured in Contagious is truly extraordinary and deserves credit and recognition.”

Paul Kemp-Robertson, Founder at Contagious, said “Since 2004, the Contagious editorial team has built a fiercely protected reputation for identifying the world’s most innovative, disruptive and agenda-setting ideas. For an agency to earn Pioneer status, it therefore takes bravery, ingenuity and consistent originality across a range of clients and categories. It’s a phenomenal achievement.”

Scott Coldham, Managing Director at Colenso BBDO, says, “We value Contagious’ impartial perspective on the most innovative and effective thinking on the planet hugely. To be ranked #1 is not only humbling, it’s a testament to the strength of our client partnerships, our approach to problem solving and ability to consistently deliver outstanding work and outcomes for our clients.”

At the annual APAC Effies 2018 awards, held at The Four Seasons Hotel in Singapore this May, Colenso BBDO had a successful evening. The agency picked up 3 golds, 3 bronzes and 1 finalist for Pedigree Child Replacement Programme, DB Export Beer Bottle Sand and Renters with Renters Insurance.

Managing Director Scott Coldham says, “We’re delighted to see the continued success of “The Pedigree Child Replacement Programme” and “DB Export Beer Bottle Sand” – reinforcing the belief that great ideas drive great outcomes.

Even more humbling was receiving the award for “Runner up – Agency of the Year” for the second successive year. It’s fantastic to be awarded in such good company.

Our success is a result of strong love and trust with our clients, as well as a collective ambition and belief in doing great work.”

To see the full release, click here.

Colenso BBDO, Auckland has ranked #2 most effective agency in the world in WARC’s results of the 2018 WARC 100, an annual global index of the world’s top marketing campaigns and companies based on their business impact.

BBDO Worldwide remains the most awarded network for the fifth year in a row, having retained this rank since WARC 100 began in 2014. Its agencies contributed to four of the top 10 campaigns and 19 of the top 100.

New Zealand has ranked #5 top country for effectiveness behind the USA, UK, Australia and India.

To see the full results, please click here.

Colenso have been named as 10^th best creative agency in the world by The Gunn Report.

Clients Mars (2nd) and Heineken (7th) were ranked in the Top 10 world’s best creative advertisers, with Child Replacement Programme ranked #3 creative campaign in the world.

Four BBDO agencies were listed in the top ten creative agencies, including AlmapBBDO São Paulo which topped the list ahead of BBDO New York in second and Clemenger Melbourne in 7^th place.

BBDO Worldwide headed the networks table for a twelfth consecutive year with 36 different offices contributing to their total. McCann Worldgroup was in second place and Ogilvy & Mather third.

The rankings, compiled by Gunn Report, analyse the results of more than 40 of the world’s most important international, regional and national creative awards shows.

Read the full report here https://www.warc.com/newsandopinion/news/bbdo_leads_gunn_100/40023

Colenso BBDO has been announced as #6 most creative agency in the world of 2017, according to global creativity report, Big Won.

For the 13th time in 14 years, BBDO Worldwide has topped the Big Won Rankings as the most awarded agency network across all marketing communications, beating their nearest competitor, Ogilvy, by nearly 1,500 points – a record-setting margin.

Colenso BBDO have featured in the Top 15 for the last 7 years running, ranking #1 in 2012 & 2017.

To identify the best agencies across the globe, the Big Won rankings scours data from 4,586 pieces of work from 1,886 agencies across the globe.

For the full story of BBDO’s performance this year click here 

Colenso BBDO has been named one of ‘the best and bravest agencies on the planet’, after being placed #5 on the 2018 Contagious Pioneers agency ranking.

That means Colenso now has the rare distinction of being the only agency to have appeared on the list for three years running, since Contagious Magazine first created the ranking in 2016.

The top 10 agencies being honoured come from all round the world, and the list itself is based on coverage of each agencies work on the Contagious I/O intelligence tool during 2017.

See the full announcement on the Contagious website https://goo.gl/dyvbCs

For a record 8th time Colenso BBDO is Campaign Brief’s New Zealand Agency of the Year.

Campaign Brief attributes the success to a mantra of ‘creating with purpose’ earning Colenso more recognition in 2016 than ever before, being named New Zealand Axis Creative Awards Agency of the Year and NZ Effies Agency of the Year.

Read the full story here or in the latest issue of Campaign Brief, which includes the annual CB Agency Hot+Cold Charts, out next week.