Colenso BBDO has significantly boosted its digital firepower after luring Gavin Becker from New York to head up the digital, innovation and technology offering at 100 College Hill.

Gavin has an extensive background as a digital and innovation strategist with 18 years experience in his field. Most recently Gavin was the Managing Partner at Made by Many in New York, developing digital products and services spanning e-commerce, mobile and customer experience. Prior to this Gavin was part of the Global Brand Strategy team at Twitter creating one of a kind Twitter-led experiences for blue chip brands including live streaming concerts for Pepsi, broadcast premieres for Fox, and commerce solutions for American Express. Gavin has also worked at a number of world-renowned digital agencies including AKQA, Ogilvy and RappDigital.

Scott Coldham, General Manager at Colenso, explained why Gavin is such a key hire for the agency.

“Having thought leadership in this space is integral to bettering our strategic thinking and creative product. Gavin is a brilliant hire – he’ll bring experience, inspiration and a fresh, international perspective to our agency and our clients. He’s a bloody nice bloke, too.”

Likewise, it was Colenso’s work that was the major draw card for Gavin.

“There are very few agencies delivering both groundbreaking and effective creative solutions to business and marketing challenges as consistently, or as elegantly, as Colenso. The results – and accolades – speak for themselves. It’s an honour to join this hyper-talented team and to continue to push boundaries for some of the most ambitious brands in the world.”