After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.
The AMES recognise Asia Pacific’s foremost clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. And fromColenso’s five finalists in the effectiveness category, Tip Top won gold for Feel Tip Top in the food products section. Mountain Dew and Export 33 picked up bronze in the sustained success and marketing campaign for national brand development categories respectively, which made Colenso BBDO the most awarded New Zealand agency in the effectiveness category.