Barnes Catmur & Friends is the third most effective independent agency in the world, according to the 2014 Effie Effectiveness Index, just out.

The Auckland indie also made a strong showing on the main global list, at #42.

The most effective NZ agencies on that main global list are Colenso BBDO/Proximity at #7, followed by DDB Group at #17, and FCB at #32.

Story continues on Mad Daily: