For the third year running, Facebook has distributed Studio Awards to agencies that delivered the most effective campaigns through the website’s platform. And with each passing year interest in the competition has grown, as evidenced by the fact that Facebook received thousands of entries from across the globe for the latest edition.
As in 2013, Facebook again only handed out two Blue Awards, the most coveted gong at the competition. The difference this year, however, was that one of the Blue Awards—the Facebook for Good award— was awarded to an agency for work done for a not-for-profit organisation.
And the emergence of this change came with good news for Colenso BBDO/Proximity, as the agency won the first gong in the newly created category for the ‘Trial by Timeline’ campaign, which was executed for Amnesty International.
Although Colenso missed out to United States-based Droga5 for the other Blue Award, the Kiwi agency also won a Silver Award for its well-awarded ‘Smart Phone Line’ campaign for Samsung, making it the only agency to win two awards on the night.