Fonterra Brands NZ has appointed Colenso BBDO as its social media partner for all brands, after a pitch that is said to have included OMD’s Fuse (the incumbent), and Young & Shand.

From tomorrow, Colenso will operate a single integrated account team responsible for strategy, creative and social media representing a further evolution in the milk marketer’s adoption of social channels.

The agency already has the major chunk of Fonterra’s mainstream ad business, including Anchor, Tip Top, Fresh ‘n Fruity and Mainland.

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