Rankings from the 2013 Directory Big Won have been released, which look at agency performance across all marketing communication platforms.
Colenso BBDO was the #1 ranked agency in the world in Direct and #4 ranked agency in the world.DraftFCB Auckland was ranked #6 in the world and #4 in Direct. And its Mini/SPCA ‘Driving Dogs’ campaign was ranked #2 in the world, across all media, #1 in the world in Direct and #5 in Digital. DraftFCB’s James Mok and Tony Clewitt were ranked #5 ECD in the world.
Colenso BBDO’s campaign for Amnesty International (“Trial by Timeline”) was among the top 10 most awarded campaigns of the year in Direct. Its work for Frucor (“V Motion Project”) was among the top 10 in Digital and Nick Worthington was the #4 most awarded chief creative officer in the world.
Australia ranked No.2 in the world with New Zealand at No.9, Singapore at No. 10, Japan at 12, China at 14 and Thailand at 19. In fact, the Asia-Pac region has claims to being more of a creative hub than Europe with six countries in the Top 20 or the Americas, which have four.