Colenso BBDO, Auckland has ranked #2 most effective agency in the world in WARC’s results of the 2018 WARC 100, an annual global index of the world’s top marketing campaigns and companies based on their business impact.

BBDO Worldwide remains the most awarded network for the fifth year in a row, having retained this rank since WARC 100 began in 2014. Its agencies contributed to four of the top 10 campaigns and 19 of the top 100.

New Zealand has ranked #5 top country for effectiveness behind the USA, UK, Australia and India.

To see the full results, please click here.