Colenso BBDO picks up two awards at the 22nd Annual Webby Awards.


The Pedigree Child Replacement Programme was named “The Best Cause Related Campaign.” Breast Cancer Foundation New Zealand’s Annoying Lump campaign was voted by the people as “Best Media Strategy.”


Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet.


“Pedigree and Breast Cancer Foundation have set the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”


Scott Coldham, Managing Director at Colenso BBDO, says “We know how tough Webby Awards are to win – we’re in the company of everything cool on the internet and competing against some of the biggest digital brands in the world, which is great company to keep. Digital is a key focus for us and, as an agency in New Zealand, we’re stoked to also win an award based on a global public vote.”


A full list of both The Webby Awards and Webby People’s Voice Winners can be found at