He’s an “integrated, digital and direct creative heavyweight” who’s renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at ColensoBBDO/Proximity Auckland.

“To lure Wayne and Kim back to New Zealand is a coup for us,” says Maggie Christie, Proximity’s general manager. “We know that to deliver the best work you’ve got to have the best people and Wayne is one of the best. In fact, he is brilliant.”

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