AMI Insurance RollerGirl
IAG New Zealand Limited
For an insurance company, the less claims made the better. However AMI doesn’t just want to minimise claims to line their own pockets. They truly believe that a safer world will be a better world. Less robbery, less accidents, more care, more consideration, safer roads will all lead to better outcomes for New Zealanders.
This new purpose was launched with a brand TV spot that imagines how good a safer world might look.
The feel-good spot features a young roller-skater as she confidently journeys through a very safe and considerate neighbourhood, all to the groove of an ‘old-school’ hip-hop track.