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Anchor has been strengthening New Zealanders from the inside out since 1886. These films launch Anchor’s new positioning and are designed to get people to not only think 'GO STRONG' but to feel it. An amazing cast of New Zealanders share their stories of strength, enabling us to capture some uniquely honest and genuine moments and also show the diversity of what it is to be a New Zealander today. We wanted to show how Anchor is helping Kiwis believe in themselves and inspire them to 'Go Strong'.