Crusader Home Turf
Bank of New Zealand
The BNZ Crusaders win on home turf more than any other team - a testament to the passionate support they get from the home crowd. So to reward these loyal Christchurch fans – many who were still rebuilding homes and gardens after the earthquakes – BNZ wanted them to win on home turf too.
We hid $25,000 under the hallowed turf at AMI Stadium for one lucky fan to spend on their own home turf. Thousands clamoured online to lay claim to their piece of turf - before the winning section was dug up by the Crusaders live at half time.