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New World supermarket has a number of features that make it a preferable supermarket to shop over its competitors.
But not enough people are aware of them.

This campaign was developed to enlighten Kiwis in a humorous way, complementing New World’s popular brand ads,
With so much to say about the in-store offering, and the desire to highlight New World people as the real heroes of the stores, a new ad formula was created. We call them staffommercials.