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Skinny may not have big budgets like their competitors, but what they do have is an army of New Zealand’s most happy and loyal customers.

And because recommendations from friends and family members are 92% more effective than regular ads, we decided that instead of creating one campaign telling the nation about Skinny’s low, low prices, we’d create 50.

Fifty identical campaigns, each staring a different happy customer from a different part of New Zealand, imploring their friends, family, and acquaintances to join them on Skinny.

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