Home Smart Home
Home appliances are getting smarter. The next generation of homes and appliances will organise themselves around you, rather than you organising your life around them. To showcase Samsung’s new generation of intuitive home appliances, we built a house. A house that, like their products, adapted to suit you.
Home Smart Home is a collaboration with some of the country’s top architects, designers and engineers. Built to be redesigned, the house can take on dozens of different configurations to suit the occasion. Once it was built we invited the country over. Over 100,000 people visited and thousands of others won the chance to live in it, and have it redesign itself for them.