V Motion Project
Frucor Beverages Ltd
In April 2012, V assembled a team and gave them a challenge – to create a piece of music using only the body’s movement. The V Motion Project was born.
The V Motion Project team created a piece of technology that transforms the body’s movement into music. On June 16th, The V Motion Project showcased the new technology with an unexpected live event in downtown Auckland.
Over 16 weeks there was a series of webisodes, to give the public a real time behind the scenes look at the team’s journey.
The project resulted in Webisodes, TVC’s and a music video, that all demonstrate the 'V' Brand's core value - that with enough energy you can do extraordinary things.