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You couldn’t taste a video. Until now.

To give New Zealanders a real taste of Visa Wellington On a Plate culinary festival, we dissected and distilled a festival-inspired burger and cocktail and transformed the unique flavours into jelly bean form – creating Welly Beans.

We then created a taste-along video – designed to be accompanied with the Welly Beans, and shared the experience with foodies across the country.

Welly Beans added a whole new dimension to online food videos, literally giving people a taste of the festival; reaching hundreds of thousands on social media and gaining national TV coverage.