Michael Hill, a New Zealand Jeweler, recently expanded into Australia, Canada and America. This was their first global campaign, launching their positioning; We’re for love.

In September 2014 we asked 1200 people in New York about Love and what they would do for it. The people we spoke to, the film we captured and the stories we were told created our entire campaign and made us all cry. Real people, real stories, all street-cast and shot over 6 days in NYC.