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The Season of Good Dog is a global campaign that celebrates the festive season through the eyes of our four-legged friends.

Fronted by Good Dog, an innocent family dog with a healthy sense of self, the campaign’s lead film has him confidently (but wrongly) explaining the rituals and traditions of the holiday: a celebration of his arrival to his family on Christmas Day – with a tree for his love of sticks, baubles for his love of fetch and paper for his love of ripping.

The film was supported by an album of holiday carols for dogs on Spotify, Season of Good Dog products, including paw shaped stockings, tennis baubles, park and slipper scented wrapping paper, tug of war crackers, and howling greeting cards.