New Zealand Book Council
The NZ Book Council is a charity dedicated to growing a nation of readers; and with literacy rates declining, they wanted to rekindle childrens’ love of books.
Introducing Book Trailers – trailers for books. Released well ahead of the film premiere they encourage children to make the movie even better, by reading the book that inspired it, first.
To launch, we partnered with “Fantastic Beasts: The Crimes of Grindelwald”. Wherever the movie went, the book followed, in cinemas and on YouTube.
Book Trailers was developed into lesson plans for schools and is now being promoted by the Ministry of Education.