It's time to celebrate the power and opportunity the next generation will have, thanks to voice technology.
Continuing the platform Little Can Be Huge, the film shows the adorable revolution that ensues once a nation of curious kids begin fact-checking information that, to previous generations, would have been challenging to answer. We see kids quizzing voice assistants for answers to some of the biggest questions - like will vegetables really make me taller? And can a stork really carry a baby?
The campaign launched with film, followed by OOH, a social campaign and a series of 15" films focussing on each of the children.