The Annoying Lump
New Zealand Breast Cancer Foundation
View a pair of shoes online and they’ll follow you everywhere. Retargeting banners - some might think them annoying. But that’s what we wanted to be.
On October 2016, we began targeting women over 40 with a very small lump. Some women took notice and did. But many didn’t.
So the lump persisted. Following women everywhere they went online - on news sites, shopping sites, Youtube, and even their social feeds. Every time it got bigger, and more aggressive.
More women began to see sense and booked mammograms. In fact, October 2016 became NZ Breast Cancer Foundation’s most successful mammogram drive ever.